Canonicalization

Why this term matters

Knowing this term means you can read your audit report — and any other SEO reporting you're handed — without needing a translator.

Where it shows up

You'll typically see this term used when we're explaining findings from the relevant pillar of your audit report.

In practice

http://, https://, www and non-www versions of the same page are technically four separate URLs unless canonical tags say otherwise — exactly the issue we fixed on this site.

Practical tip

Pick one final URL format and make every version point to it consistently.