Why this term matters
Knowing this term means you can read your audit report — and any other SEO reporting you're handed — without needing a translator.
Where it shows up
You'll typically see this term used when we're explaining findings from the relevant pillar of your audit report.
In practice
Recipe sites use Recipe schema to show star ratings, cook time and calories directly in the search result.
Practical tip
Match schema type to content type — don't apply Product schema to a blog post.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.