Why this term matters
Knowing this term means you can read your audit report — and any other SEO reporting you're handed — without needing a translator.
Where it shows up
You'll typically see this term used when we're explaining findings from the relevant pillar of your audit report.
In practice
A concise, direct answer near the top of a page is far more likely to be pulled into Position Zero than the same answer buried in paragraph six.
Practical tip
Answer the target question directly and concisely near the top of the page, then expand below.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.