Why this term matters
Knowing this term means you can read your audit report — and any other SEO reporting you're handed — without needing a translator.
Where it shows up
You'll typically see this term used when we're explaining findings from the relevant pillar of your audit report.
In practice
Searching a well-known brand often surfaces a knowledge panel on the right of the results, pulled from structured data and trusted sources.
Practical tip
Consistent, structured information about your business — schema, citations, and so on — helps Google understand you as an entity.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.