Why this term matters
Knowing this term means you can read your audit report — and any other SEO reporting you're handed — without needing a translator.
Where it shows up
You'll typically see this term used when we're explaining findings from the relevant pillar of your audit report.
In practice
A UK visitor searching a bilingual site should see the en-GB page, while a French visitor sees the fr-FR page — hreflang is what makes that swap happen automatically.
Practical tip
Every regional variant needs to reference all the others, not just link to one.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.