Why this term matters
Knowing this term means you can read your audit report — and any other SEO reporting you're handed — without needing a translator.
Where it shows up
You'll typically see this term used when we're explaining findings from the relevant pillar of your audit report.
In practice
Health, finance, and legal advice pages are all classic YMYL categories held to a stricter quality bar than, say, a recipe blog.
Practical tip
If your content could affect someone's health, money, or safety, invest extra effort in accuracy and credentialed review.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.