Why this term matters
Knowing this term means you can read your audit report — and any other SEO reporting you're handed — without needing a translator.
Where it shows up
You'll typically see this term used when we're explaining findings from the relevant pillar of your audit report.
In practice
A medical article written and reviewed by a named, credentialed doctor will typically outperform an anonymous article on the same topic.
Practical tip
Add real author credentials and, where relevant, expert review to content that needs to earn trust.
Want this checked on your own site?
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