Why this term matters
Knowing this term means you can read your audit report — and any other SEO reporting you're handed — without needing a translator.
Where it shows up
You'll typically see this term used when we're explaining findings from the relevant pillar of your audit report.
In practice
A single search results page can contain organic listings, paid ads, a featured snippet, and a knowledge panel, all competing for the same click.
Practical tip
Study the current SERP for your target keyword before writing content, so you know exactly what you're competing against.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.