Why this term matters
Knowing this term means you can read your audit report — and any other SEO reporting you're handed — without needing a translator.
Where it shows up
You'll typically see this term used when we're explaining findings from the relevant pillar of your audit report.
In practice
A broad consumer press campaign — national radio, mainstream press — builds audience affinity even where individual placements don't carry a backlink.
Practical tip
Value these campaigns for brand affinity and reach, not purely for their SEO link value.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.