Why this term matters
Knowing this term means you can read your audit report — and any other SEO reporting you're handed — without needing a translator.
Where it shows up
You'll typically see this term used when we're explaining findings from the relevant pillar of your audit report.
In practice
A query might now return an AI-generated summary at the top of the page, with source links included below it.
Practical tip
Structure content clearly with direct answers near the top, since that's what AI summarization tends to pull from.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.